The historical region of Davan, with its potential tourist attractions including natural resources, climatic characteristics, fascinating ecological landscapes, and various cultural, historical, and socio-economic attractions, stands as one of the significant natural-historical and touristic areas of Kazeroon County. Therefore, planning for the enhancement of sustainable tourism development in this region is essential.
The aim of this study is to investigate and identify the tourist attractions in the Davan region in order to develop strategic plans for tourism development within the study area.
Research Methodology: The predominant approach in this research is applied, and the research method is descriptive-analytical. To gather the required information, a documentary and survey (field) method has been employed. For the analysis of questionnaire data and testing the research variables, the statistical software SPSS has been utilized, along with t-tests, Pearson correlation coefficient, multiple regression analysis, and SWOT technique.
The results of the t-test indicate that the historical-architectural index has a higher level, while the infrastructure index has a lower level compared to other tourism indicators. The Pearson correlation test demonstrates a significant relationship at the 99% confidence level among the research variables, confirming a significant relationship between increased tourism development and the quality of life of indigenous residents. The results of the regression analysis also show the influence of independent variables on the dependent variable of the research, considering the beta coefficient and the significance level of these variables. The SWOT model results also indicate the selection of a competitive strategy regarding the status of tourism development achievement within the study area. Overall, the results suggest that tourism development in rural areas can be one of the effective solutions for economic development in these regions, including increasing employment, developing local businesses, increasing income, and boosting economic prosperity in rural areas.